Course Description
In this Facebook advertising micro course, we’ll explore effective ways to boost engagement – including how to define your target audience, select the right ads for your audience, and design and build your ad content effectively.
Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.
Learning Objectives
By the end of this course, you will:
• Know how to plan and set up effective advertising campaigns.
• Know how to track and evaluate the key metrics of your campaign.
Target Audience
This course is aimed at anyone who is involved in promoting and marketing their business online.
Advantages
Online training is flexible, efficient and cost-effective, meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life
Further Progression
For a comprehensive overview of Social Media Marketing, we offer a full course that covers the topic. Alternatively, if you want to find out about using other platforms to enhance your business offering, check out our LinkedIn for Business or Instagram for Business courses.
| Module Name | Pass % Required |
| 1. Facebook Advertising | 70 |
Recommended System Requirements
• Browser: Up-to-date web browser
• Video: Up-to-date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Duration: 10 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).