Course Description
TikTok is one of the world’s fastest-growing social networks and is available in over 150 markets with over 1 Billion users each month.
The format involves posting short-form videos – mostly for entertainment. However, it also presents significant opportunities for businesses.
This TikTok for Business course starts with the history of TikTok, its user demographics and the three business benefits offered by the platform.
In a practical module, we’ll show you how easy it is to create your TikTok Business account and optimise your profile.
The course provides information on how to create engaging content for your existing and potential customers, how you can better know your target audience, develop your content strategy and partner with influencers.
TikTok ads spread awareness of your company or promote the sale of your products or services.
We’ll discuss the importance of TikTok advertising campaign strategies, whether for a one-off offer, an advertisement group or a collection of advertisement groups.
Finally, we’ll show you how to use TikTok’s analytics tools to monitor the success of your advertising and use your insights to generate increasingly effective campaigns in the future.
Learning Objectives
By the end of this course, you will be able to:
• Understand this platform’s business benefits and how to create and optimise a business profile.
• How to create a brand identity and a content strategy, as well as how to partner with influencers.
• Know how to plan and set up effective advertising campaigns.
Target Audience
This course is aimed at anyone interested in promoting and marketing their business online.
Advantages
Online training is flexible, efficient and cost-effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training in around their work and personal life.
Further Progression
This course complements our Social Media Marketing course and takes a deeper look at the TikTok Platform.
Modules
| Module Name | Pass % Required |
| 1. TikTok Basics | 70 |
| 2. Using TikTok for Business | 70 |
| 3. TikTok Ads | 70 |
Recommended System Requirements
• Browser: Up-to-date web browser
• Video: Up-to-date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)
Duration:
19 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).